Betting on March Madness: Payments That Convert
The excitement around this year’s NCAA Basketball Tournament is at an all-time high, and for sports betting operators, that means a surge in transactions. As conference tournaments wrap up and Selection Sunday (March 16) sets the bracket, March Madness betting sites must prepare for increased traffic, fast deposits, and secure payouts.
Handling high transaction volumes, ensuring instant deposits, and managing fraud risks are crucial for online sportsbooks. How can your platform keep up?
Paramount Commerce, a leader in pay by bank solutions, helps operators navigate these challenges with instant payments, branded experiences, machine learning-backed fraud prevention, and 24/7 support.
Challenge: Slow Deposits Lead to Lost Engagement
Solution: Instant Payments
Timing is everything in college basketball, especially in the single-elimination tournament format of March Madness. If deposits take too long, you risk losing engaged bettors—especially those looking to place in-game wagers during tournament play.
With Interac® and Instant Bank Transfer, bettors can fund their accounts instantly and place bets on the favorites to win or back an underdog. One-click repeat deposits keep them active, ensuring they never miss a key moment, whether it’s the championship game or an underdog story making a deep run.
Instant deposits and withdrawals also build loyalty by providing instant access to winnings, keeping bettors engaged as they look ahead to the next round.
Challenge: Unfamiliar Payment Processes Can Reduce Player Trust
Solution: Branded Payments
A trusted payment experience is crucial, especially during major events like the NCAA Basketball Tournament. If bettors don’t recognize the payment process, they may hesitate to deposit, affecting conversion rates on your platform.
Paramount Commerce offers branded payment experiences, featuring your logo and dark mode options to create a familiar and seamless transaction process. A consistent user experience builds trust and loyalty, keeping bettors engaged throughout the March Madness betting period.
Challenge: Increased Transactions Bring Higher Fraud Risks
Solution: Machine Learning-Backed Risk Management
With millions of bets placed during March Madness, operators must detect and prevent fraudulent activity without disrupting legitimate transactions.
Our machine learning-powered risk management system leverages 20+ years of transaction data to analyze team performance and betting patterns in real time. This allows us to quickly detect and mitigate fraud risks, ensuring secure transactions whether bettors are backing one of the 16 teams in the Sweet 16 or placing a bet on the national champion.
Challenge: Payment Issues Need Immediate Resolution
Solution: 24/7 Customer Support
March Madness moves fast, and so should your sports betting platform. If bettors face deposit or withdrawal issues, every second matters.
Our 24/7 customer support team is always available to assist operators and consumers, ensuring a smooth payment process from conference tournaments through the championship game.
Challenge: Payment Outages Disrupt Transactions
Solution: Reliable Payment Processing with Multiple Banking Partners
Payment disruptions during March Madness can result in lost wagers and frustrated bettors. Operators need a solution that ensures uninterrupted service.
With multiple Tier 1 banking partners, including Canada’s Top 5 banks, Paramount Commerce ensures seamless transactions—even if one banking provider experiences an issue. This flexibility is critical for online sportsbooks, allowing bettors to stay engaged as they wager on which team will win the NCAA tournament.
Stay Ahead This March Madness with Paramount Commerce
From Selection Sunday to the championship game, your platform needs fast, secure, and seamless payments. Ensure bettors can deposit instantly, trust your platform, and get their winnings without delay—all while reducing fraud risks.
Let’s talk about how Paramount Commerce can help you win March Madness with better payments.
