Result: Caesars invested considerable resources attracting customers to its site when New Jersey, the first U.S. state to regulate online gaming in 2014, went live. They could not take the chance that potential customers would be lost during the payment process, and brought Paramount on board to provide verified online banking payments.
Paramount completed the extensive compliance and licensing requirements to be an approved vendor in New Jersey, as well as added support for local NJ banks to our national coverage. We also aided the merchant with integration and testing so that payments were ready to be processed right out of the gate.
Since then, Paramount’s low-risk, high conversion verified payment solution has become a preferred payment channel for the gaming giant, and Caesars is able to focus on driving its core business and growing revenue. A great example of complementary excellence in action.