Super Bowl 59 Brings Growth For North America’s Gaming Industry
The Kansas City Chiefs may have missed their shot at a historic three-peat against the Philadelphia Eagles, but one thing that did repeat during Super Bowl 59 was growth—especially for Paramount Commerce. As the leading pay by bank partner for iGaming and sports betting operators in Canada, Paramount Commerce exceeded its own records this Super Bowl.
Super Bowl Growth Across Industries
Paramount Commerce’s impressive numbers align with the broader surge in sports betting and Super Bowl engagement:
Super Bowl 59 averaged a record 127.7 million U.S. viewers, a 3% increase from the previous year.
GeoComply, a leader in geolocation compliance, reported a 14% rise in active player accounts over Super Bowl weekend.
The American Gaming Association estimated that Americans were expected to wager $1.39 billion on the game legally, showcasing the growing enthusiasm for regulated sports betting.
Paramount Commerce’s Record-Breaking Super Bowl Performance
Super Bowl 59 proved to be a massive event for sports betting, and the numbers tell the story. Paramount Commerce processed 78% more transactions than last year’s Super Bowl. The total dollars processed also skyrocketed, hitting a staggering $61 million.
The most telling sign of industry growth? There was a 63% increase in unique customers using Paramount’s pay by bank solutions during the Super Bowl. More players are choosing Paramount Commerce to deposit funds to place bets and withdraw their winnings, reinforcing the company’s reputation as the preferred payment provider for iGaming and sports betting operators in Canada.
The Shift Towards Regulated Betting
One of the key drivers behind the increased betting activity is the ongoing effort to shift bettors to regulated sportsbooks. GeoComply’s data revealed that in U.S. states where enforcement actions were taken against illegal operators, legal sportsbooks experienced twice the growth rate of states without such measures. As consumer trust in regulated betting platforms grows, providers such as Paramount Commerce are well-positioned in Canada to support this shift with secure, user-friendly payment solutions.
Looking Ahead
Super Bowl 59 was another milestone in the continued expansion of sports betting, and Paramount Commerce’s record-breaking numbers reinforce its role as a key player in the Canadian market. As legal sports betting grows in North America, the demand for better payment solutions will only increase. Paramount Commerce is ready to meet that demand, ensuring that every major sporting event—especially the Super Bowl—continues to be a moment of unprecedented growth.
