Does Drake Own Stake?
Does Drake own Stake? Not exactly. But his official partnership with the crypto casino Stake has turned heads across the online gambling world—especially in Canada and the United States.
Stake, a leading crypto gambling site, recently teamed up with Canadian rapper Drake to build buzz, drive traffic, and capture a new audience for its growing platform. The move highlights how influencer marketing—especially with major celebrities—has become a powerful tool in the highly competitive world of crypto casinos and online betting.
The Power of Influencer Marketing in Online Gaming
The famous Drake lyric “Started from the bottom, now we’re here,” fits perfectly with the rise of crypto casinos and gambling platforms. The growth of the global online gambling industry, especially in the U.S. and Canada, is fueled not just by new technology, but by innovative marketing.
In early 2022, images and livestreams of Drake placing large bets on Stake—whether on roulette or major sporting events like the Super Bowl—began going viral. This buzz turned into a formal collaboration when Drake and Stake announced their partnership publicly on social media.
Why This Partnership Matters
Drake’s partnership gives Stake access to a massive online audience:
Over 100 million Instagram followers
39 million Twitter followers
A single post from Drake can generate millions of impressions. Livestreams of him gambling on the platform generate even more engagement. For a brand like Stake, this kind of visibility is priceless.
But beyond awareness, this move also helps with customer acquisition. People who follow Drake—but may not have known about Stake or crypto gaming—are now curious. Drake makes it feel aspirational and mainstream.
This is especially important in newer or emerging gambling markets such as Canada and the United States, where operators are competing for attention. Stake’s use of celebrity marketing helps cut through the noise.
Stake Isn’t Just Sizzle—It’s Steak
Stake’s partnership with Drake isn’t just for show. It reflects a broader trend in gaming: using celebrities to promote crypto casinos, increase engagement, and create loyalty.
With more jurisdictions regulating online gambling, and more competition than ever, companies will look to influencers to differentiate themselves. Stake and Drake have set a blueprint others will likely follow.
No, Drake doesn’t own Stake—but he’s playing a major role in its growth. Their collaboration is a case study in how powerful influencer marketing can be in today’s digital gambling world. For Stake, it’s more than a headline—it’s a strategy.
As the online gaming industry continues to expand in places such as Canada and the United States, expect to see more celebrity partnerships, especially in the crypto casino space.
