Developing Well: The Canadian Gaming Industry’s Growth In 2021
The Canadian gaming industry is quickly gaining momentum. In 2021, the federal government legalized single-event sports betting (Bill C-218), opening the doors to a billion-dollar industry and creating major growth opportunities for provinces and international iGaming operators.
Ontario Leads the Way with Single-Event Sports Betting
When single-event sports betting went live in August 2021, Ontario’s provincial agency, the Ontario Lottery and Gaming Corporation (OLG), launched Proline+, its official sportsbook. Within the first month, Proline+ recorded over $6 million in bets. According to OLG, 77% of those bets were on single events—a strong indicator of consumer demand.
A survey conducted by OLG revealed that 62% of Ontario players were more likely to place a bet due to the new legislation. British Columbia also saw early success—PlayNow.com, its provincial sportsbook, reported over $25 million in single-event wagers within its first two months.
Partnerships Power Canadian Gaming Growth
The newly regulated Canadian gaming ecosystem is also fueling important partnerships. International operators are teaming up with Canadian sports brands and media companies to engage local players.
For example, PointsBet Canada partnered with Curling Canada as its official sportsbook partner. This move highlights the importance of offering diverse sports betting options that resonate with Canadian audiences. To further build trust and local engagement, PointsBet Canada also collaborates with publications like Dailyfaceoff.com and The Nation Network, delivering expert odds and analysis directly to readers.
A Market to Watch for iGaming Operators
As international merchants expand into Canada’s online gaming industry, more revenue, innovation, and cross-industry collaborations are expected. With provinces creating their own frameworks and regulators welcoming competition, Canadian gaming is poised to become one of the most dynamic iGaming markets in North America.
From high bet volumes to strategic media partnerships, Canada is proving that its regulated gaming model works—and that it’s only just getting started.
